Privacy Act Information

Federal Privacy Laws protect the confidentiality of any comments a respondent makes in relation to a survey.

Patterson Research Group respects people’s privacy. Since our establishment in 1988 we have adhered to the Code of Professional Behaviour which is implemented by our professional association, the Australian Market and Social Research Society (AMSRS). The Code ensures research is conducted in an ethical manner and that the rights of respondents and clients are protected.

Patterson Research Group is bound by the Commonwealth Privacy Act (1998) adhering to the Market and Social Research Privacy Principles (M&SRPPs) developed in response to this Act. This means that more than ever the protection of any personal information held by our companies is a high priority.

The basic premise of all our work is that while we seek to understand what people think, do, and feel about the topics we research, we have no direct interest in the identity of the individuals we survey. We have no need to know the identity of the people we interview other than to ensure that they are representative of the population we are surveying. We collect name and contact details in this survey only to recontact the prize winners of this survey. In our analysis and reporting we are interested in the totality of public opinion, rather than the opinions of any one individual.